With a specialty in digital infrastructure, CAPRE is helping clients focus their marketing strategies in the new virtual world.
HOBOKEN, N.J.–(BUSINESS WIRE)–CAPRE, a leader in events in the commercial real estate sector, with a focus on digital infrastructure, today announced its rebranding as a full-service integrated advertising, marketing, and analysis firm. With extensive industry knowledge, CAPRE offers consulting and research into market trends, as well as custom virtual events.
Prompted by the pandemic shutdown in March and the major shift in how companies are prioritizing media and marketing, CAPRE has transitioned from serving customers with in-person events to providing high quality, integrated virtual conferences and meetings. With a proven formula to create an engaging, interactive experience for attendees, they are successfully creating online events that work for firms who previously were wary of connecting with customers virtually. With a deep well of resources, and unparalleled market knowledge, especially in the digital infrastructure space, CAPRE is able to position virtual platforms, covering both broad and specialized topics, to give clients tremendous exposure in their niche.
“We are excited about our new offering to meet our clients’ needs in this new environment,” said Brian Klebash, senior consultant, small business services CRE at CAPRE. “We had to think hard about what will make a conference or webinar meaningful now, and consider how the growth of virtual will change the event space going forward. It’s exciting to be forging a path and helping our clients navigate this new normal, reach a global audience, and think about incorporating virtual into their strategy now and in the future.”
Klebash continued: “Many of our clients, while initially hesitant, have found significant value in our high-quality virtual platform. Customers are developing meaningful relationships in this virtual format—in many cases virtual has been more effective than in-person conferences. We organize a high level, high production webinar that is both engaging and informative, and connects a global audience.”
Brian founded CAPRE in 2010 after working for traditional media and B2B companies in New York, shortly after the great recession, when the traditional print publishers were undergoing transformation. CAPRE presented its first data center panel in May 2010, followed by its first full day conference—the New York Data Center Summit in November 2011, now in its ninth year as a fixture for data center real estate and technology infrastructure executives. CAPRE has been recognized for its leadership in the industry with awards including the 2017 and 2019 Platinum Heart Award, presented by Leadership Logic Consulting and the Allied Testing & Commissioning Council, and an award from AATC University Board of Regents for its National Data Center Summit Series.
CAPRE is a digital media, events and consulting firm specializing in digital infrastructure and commercial real estate. CAPRE organizes the International Data Center Series, the New Jersey CRE Series, and I-REV, among other events. CAPRE’s website is a comprehensive collection of news stories from our events, sponsors, and expert speakers. CAPRE-TV is free-and-paid video services, with highlights and full-length panels from our world-renowned events. CAPRE is well-known for its original content, industry research and facilitation of meaningful networking opportunities in digital infrastructure and the various commercial real estate property types.
Milldam Public Relations