Candor Hires Public Relations Firm Gaffney Austin as its Retained PR Agency to Build Brand Awareness

Market positioning strategy adopted after competitive bid

THE VILLAGES, Fla.–(BUSINESS WIRE)–Candor today announced the selection of Gaffney Austin, LLC, to serve as its new agency of record, for all media and public relations activities. Candor offers the only dynamic, adaptable underwriting engine that underwrites loans individually, issues & clears conditions, makes a decision to lend, and backs the underwrite with a defect policy. In an effort to communicate this first-to-market, one-of-a-kind solution, Candor identified Gaffney Austin as the best choice for representation.

The firm’s leadership, Jacob Gaffney, a respected trade journalist, former Editor in Chief of the largest mortgage and real estate media platform, HousingWire, and Alyson Austin, a corporate communications insider previously with CoreLogic, were very familiar to the team at Candor.

Gaffney followed company founder and CEO Thomas Showalter for nearly a decade and company leadership had admired media coverage and exposure Austin earned for CoreLogic during her time there. Showalter also collaborated with Gaffney on several exclusive, data-driven features for HousingWire magazine during his tenure as top analytics officer at First American, CoreLogic and Digital Risk.

“This is a very exciting time to partner with Candor and their great team,” said Gaffney. “We’ve reached an important turning point in the entire mortgage industry, and Candor’s breakthrough technology is first to market and a game changer. We look forward to getting Candor some well-deserved recognition for innovating and introducing such a distinct fintech process.”

“Our clients reported massive economic lift after five months in production, so our young FinTech has a big story to tell,” said Brandie Young, Candor’s Chief Marketer. “After an extensive review of some highly regarded agencies, we knew Gaffney Austin had the experience, expertise and vision to bring Candor to the marketplace.

About Candor

Candor built the first dynamic, adaptive underwriting engine that underwrites loans individually, based on the specific scenario. What makes Candor special is CogniTech, its proprietary Knowledge Engineering Technology a form of AI that is the foundation of complex, expert systems, where decisions are made with multiple layers of information, and each new piece of information or decision informs the next step.

About Gaffney Austin, LLC 

Gaffney Austin is a boutique creative content solutions and consultancy firm. The company specializes in analyzing client marketing positions and raising brand awareness through a tailored multimedia strategy. Gaffney Austin solutions work because they are so unique, as no two clients’ needs are the same.

Contacts

Media Relations Contact:
Alyson Austin

(949) 403-0484

alyson@gaffneyaustin.com

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