Evenflo® Unveils Evenflo Gold, a New Brand of Smart Baby Gear

The company sets the gold standard with elevated connectivity,
quality and service

CANTON, Mass.–(BUSINESS WIRE)–Evenflo wants to let new and expectant parents to know that, “you’ve got
this.” With that in mind, the company is providing the modern parent
with even more options to connect and protect their family by launching
its first-ever, direct-to-consumer, premium baby gear brand: Evenflo
Gold. Evenflo Gold pairs Evenflo’s nearly 100 years of expertise with
enhanced connectivity to keep babies safe and happy.

Evenflo Gold products come exclusively equipped with proprietary
SensorSafe™ connected technology, giving today’s digitally savvy parents
clear insights into their child’s safety through an easy-to-use
smartphone app. For an always-on, parent-child connection, parents can
simply opt-in to receiving alerts via the SensorSafe app when unsafe
conditions arise, including when their child is unbuckled, is too warm
or has been sitting for too long.

“Today’s parents have high expectations—safety is their primary concern,
and they are looking for smart solutions that fit with their connected
lifestyle,” said Jon Chamberlain, CEO at Evenflo. “We created Evenflo
Gold with this in mind. With SensorSafe protection, combined with our
100-day trial period, lifetime warranty, and easy online ordering, we
want to ensure parents feel confident they are making a great choice for
their children’s safety, every step of the way.”

Evenflo Gold’s is launching with the three basic products every new
parent needs: an infant car seat, a convertible car seat and a
single-to-double stroller. Additional Evenflo Gold products, including a
single modular stroller and a 3-wheel stroller, will be available later
this spring. All Evenflo Gold products come equipped with proprietary
SensorSafe smart technology, along with an 100-day trial and lifetime
warranty. They are available in five unique fashions inspired by
gemstones including Onyx, Moonstone, Sapphire, Garnet and Opal.

Evenflo Gold SensorSafe SecureMax™ Smart Infant Car Seat with
SafeZone® Load Leg, $219.99:

  • SecureMax
    is a gold-level infant car seat, equipped with SafeZone Load Leg
    Technology to stabilize the car seat, reducing rotation by 50% in the
    event of frontal collision.
  • No re-thread harness easily slides up and down so you don’t need to
    re-install at a later date.
  • Removable inserts help support smaller babies for safety and comfort
    at all sizes from 4 to 35 pounds.

Evenflo Gold SensorSafe EveryStage™ Smart All-in-One Convertible Car
Seat, $279.99:

  • EveryStage
    is an all-in-one convertible car seat designed for 10 years of use as
    a child grows from 4 to 120 pounds, delivering on a high level of
    protection and performance.
  • EasyClick™ LATCH system easily ratchets for a rock-solid installation
    in seconds, making your child’s car seat 3X tighter vs. competition,
    without having to get into the vehicle, and in-seat recline feature
    prevents baby’s head from slumping, keeping their airway open and
    positions them for a comfier ride.
  • Tested for side impact, rollover and structural integrity at double
    the federal crash test standard.

Evenflo Gold SensorSafe Pivot Xpand™ Smart Modular Travel System,

  • A top safety pick, Pivot
    can be configured 22 ways for seating at optimal heights and
    angles for infants and children weighing up to 55 pounds.
  • Transforms from a single to a double stroller in a matter of seconds
    with no extra parts or tools needed.
  • Includes a 3-position reclining toddler seat and a SecureMax Smart
    Infant Car Seat.

The Evenflo Gold collection is available now exclusively on www.evenflogold.com.
At purchase, parents have access to additional benefits including free
shipping, 1:1 video installations and free replacement parts, if needed.
For more information about the Evenflo Gold, SensorSafe technology and
to shop the collection, please visit http://www.evenflogold.com.

About Evenflo

Evenflo Company, Inc. is a leading designer, manufacturer and marketer
of infant and juvenile products. Evenflo was founded in 1920 and is a
top supplier of infant and juvenile durable products to key retailers
such as Wal-Mart, Target, Buy Buy Baby and Amazon. The company’s product
offerings are designed for real parents and include a broad range of
essential infant and juvenile product categories, such as on-the-go
products like car seats and strollers, as well as in-home gear such as
high chairs, safety gates and ExerSaucer. Evenflo is a wholly-owned
subsidiary of Goodbaby International Holdings Limited.


Matter Communications
Meghan Shumway

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