Content Insider #456 - Behind the Scenes
The More Company Communications Changes, the More it Stays the Same
Projecting and protecting the company's image in today's transparent and open business environment is a never-ending process of monitoring, measuring, interpreting and doing. It's a brave new world that can't be relegated to one person, one department. In today's business climate, the firm's reputation, image and focus is one of senior management's most important duties...and their biggest challenge.
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