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Adknowledge Acquires Ad Network Business of SocialMedia.com
Transaction Strengthens Adknowledge's Position as the Leading Monetization Platform for Social Apps Publishers
November 18, 2009 --
KANSAS CITY, MO -- (Marketwire) -- 11/18/09 -- Adknowledge, the largest privately-held advertising network, announced today that it has obtained the advertising business of SocialMedia.com. The move strengthens Adknowledge's position as the leading monetization platform for publishers of social apps and social games.
Adknowledge currently partners with more than 2,000 publishers and developers. In the past two years, the company has made four acquisitions in the social media space. Cubics, an Adknowledge company, delivers more than 700 million banner impressions daily to consumers using Facebook, MySpace, and other social networking sites. Super Rewards, another Adknowledge company, is the leading virtual currency platform. Together, they deliver over 10% of total daily page impressions on Facebook. By adding the ad network business of SocialMedia.com, Adknowledge is providing publishers with increased monetization opportunities.
"We are excited to welcome SocialMedia's publishers to our network. We are committed to providing them with highly competitive payouts and industry-leading, ad content management tools," commented Dwayne Lafleur, General Manager of Social Advertising at Adknowledge. "As the only major social ad network that does not build applications that compete with developers, we can assure developers that we only have their best interests at heart," he added.
Effective November 18, publishers will be able to access a new Cubics account from Adknowledge and can elect to replace their existing ad code. Publishers will also be able to source administrative reports and stats.
SocialMedia.com and Adknowledge will continue to work closely together in the future. Adknowledge will continue to provide publishers with industry-leading payouts and will be running branded ads that SocialMedia.com will be selling.
The transition of SocialMedia.com's ad network to Adknowledge will allow SocialMedia to focus solely on its core business of developing the first social advertising platform. SocialMedia.com is focused on powering the next generation of social ads across the web through this platform. SocialMedia.com has been a pioneer in social advertising since 2007, building a Facebook ad platform that has allowed app developers to manage, market, and monetize their inventory. Moving forward, the company is going to bring this level of holistic publisher service beyond Facebook app developers, allowing web publishers to socially enable their inventory across the web.
About SocialMedia.com
SocialMedia.com provides the first platform that enables social advertising across the web, helping brands reach consumers with real messages from real people. The platform allows publishers to create and sell a line of social advertising products and helps advertisers to make any online ad social, anywhere on the web. SocialMedia.com is based in San Francisco, CA. For more information on SocialMedia.com's social advertising products, please visit www.socialmedia.com.
About Adknowledge
Adknowledge is a performance-based advertising network that utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including Email, Social, and Web Content. Adknowledge has grown to be the largest independent cost-per-click network focused on high-quality alternatives to search engine advertising. Adknowledge provides a social advertising platform (www.cubics.com) that is used by thousands of applications developers to monetize their user base. In the past two year, the company has acquired Super Rewards, MIVA, Cubics, Lookery, Mediarun, and Adonomics. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York, and Florida, and international offices in Canada, the United Kingdom, and Australia. For more information, visit www.adknowledge.com.
Contact Information:
Tim Kidder
VP, Marketing
310.255.5522
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