WordStream Prepares for Continued Growth With Advisory Board Appointments
February 27, 2012 --
BOSTON, MA -- (Marketwire) -- 02/27/12 -- WordStream Inc., a provider of search marketing software and services, begins 2012 with a highly talented advisory board in place. This team of seasoned business-to-business (B2B) leaders helps position WordStream for continued rapid growth in the search engine marketing space.
The new advisory board members bring a background of involvement in successful B2B and SaaS companies, including Constant Contact, LogMeIn, and VistaPrint, to help WordStream tackle further opportunities for success. These new members include:
- Carol Meyers, Chief Marketing Officer, Rapid7 - Meyers, the former CMO at LogMeIn and Unica, recently joined Rapid7 as CMO, leading the marketing team to drive Rapid7 into the next phase of its development. She brings extensive marketing and sales expertise and proven success in driving technology companies to growth, including delivering more than $1.5 billion in market value for investors through three IPOs.
- Chris Litster, Vice President & General Manager, Constant Contact - Litster, who has been with Constant Contact since 2006, runs the company's Event Marketing Business Unit, where he oversees all activities related to the company's Event Marketing product, which helps small businesses, member organizations and nonprofits plan, promote, manage, and track their events. Previously, he has held a number of key strategic positions for Constant Contact, as well as a marketing and management positions at IBM Corporation and Rational Software Corporation.
- Janet Holian, Chief Operating Officer, Gemvara - Prior to joining Gemvara in 2011, Holian spent 11 years at VistaPrint, in roles including president of European operations, executive vice president and chief marketing officer. She is passionate about helping early-stage companies define and prove their business model.
"We're thrilled to have such a high-caliber team of B2B industry veterans on our side as we move into the next stage of our development as a company," said Ralph J. Folz, CEO of WordStream.
"The WordStream team has done an exceptional job of building a world class SaaS business to date. I'm proud to be associated with them and lend my expertise to maximize its future growth," said Chris Litster, Vice President & General Manager at Constant Contact.
WordStream Inc. provides search marketing software and PPC services that help marketers get better results from their PPC and SEO efforts. The company's services deliver quality traffic, clicks and conversions across all major search engines including Google, Bing and Yahoo Search. WordStream's easy-to-use software facilitates more effective paid and organic search campaigns by providing a customized workflow, the 20-Minute PPC Work Week, to help advertisers increase relevance and Quality Scores in Google AdWords, follow proven best practices, and get expert-level results in a fraction of the time. Whether you're new to search marketing or are experienced at PPC management, WordStream's keyword tools, AdWords management tools, and Quality Score optimization tools can help grow your business and drive better results.
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