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Tonight on 69 News at 10 & 10:30 p.m. By Clip Syndicate A local business is honoring one of our hometown heros here in the Lehigh Valley. Then, on the Berks Edition, East Penn Manufacturing responds to a federal lawsuit alleging that it failed to pay workers for all of the money they were owed. ...Read More »
Effective Advertising By Clip Syndicate One thing all business owners want to know is how to increase traffic into their business. When you begin to research how to do that, you find all kinds of answers that can be quite confusing.  In my opinion there are a few tips that can help any business clear up the confusion and find success. Every advertising strategy should include multiple different media types.  I will call this sort of strategy  "cross- platform advertising". Cross-platform advertising consists of using television, digital, radio, print, etc.. simultaneously to reach a higher number of people versus concentrating on one medium. As technology advances it has made it easier to reach the exact people you want to target. Let me give an example; do you think that someone would keep your business top of mind if they only saw you once a week? What if they saw you at 7 p.m. during their favorite prime television show, got on Facebook to talk about their evening  and saw your digital ad, and then got up the next morning driving to work and heard your ad on the radio? Who would be top of mind? If you want your business to grow you must dominate your market and become the top of mind business you want to be. Lastly the make or break of any great advertising strategy is your call to action. You could be present in different types of mediums and have the wrong call to action and the strategy would fail. The best recommendation would be having your call to action consistent across the various platforms you are advertising with. Remember to speak directly to your audience as if you are inviting them right into your business for the best deal in town. ...Read More »
Maximus Camera Floodlight outdoor security camera review By IDG.TV The Maximus Camera Floodlight is a smart replacement for a traditional security light. ...Read More »
Maximus Camera Floodlight outdoor security camera review By IDG.TV The Maximus Camera Floodlight is a smart replacement for a traditional security light. ...Read More »
Netatmo Presence outdoor security camera review By IDG.TV Netatmo Presence outdoor security camera review ...Read More »
Apple’s education event, MicroLEDs, Other News: Macworld Podcast episode 597 By IDG.TV What can we expect at Apple’s event on Tuesday, March 27? What does Apple’s MicroLED technology mean for the Apple Watch, iPhone, and iPad? We also feature your comments and questions. ...Read More »
3 top tips for Microsoft Excel 2016 By IDG.TV Excel 2016 can be tough to use. But you don’t need to be a spreadsheet jockey to get the most out of Excel 2016. Just follow these three tips. ...Read More »
3 top tips for Microsoft Word 2016 By IDG.TV Word is the workhorse of the Microsoft Office 2016 suite, but lots of people don’t know some of its more useful features. Here are three of the best tips. ...Read More »
Mingis on Tech: The main changes coming to Windows 10 this spring By IDG.TV The next update to Windows 10 is expected to arrive soon, so it's a good time to look at what's coming. Windows expert Preston Gralla has the details. ...Read More »
Fortnite vs PUBG Mobile on iOS (iPad and iPhone) | Apple Arcade Ep. 3 By IDG.TV We play both Fortnite: Battle Royale and PlayerUnknown's Battlegrounds (PUBG) on a 12.9-inch iPad Pro. With Fortnite, we played on iOS versus PC and console players, and in PUBG we played a 20-minute round with a friend of Macworld who was playing on an Android phone. Fortnite requires a beta signup (see below), but both games are available on iPhone as well. ...Read More »

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