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Why SEO is the Now of Marketing Digital marketing continues to grow in importance as businesses look for ways to connect with relevant shoppers. Now that people at every stage of the customer lifecycle depend on search engines, SEO has naturally assumed a vital role. In other words, you need search engine users to see links to your business when they perform relevant searches. Intense competition, changing technology and evolving customer behavior all mean that yesterday's strategies may not work well for you today. The following trends will help you understand why SEO should form the backbone of your digital marketing strategy right now. ...Read More »
The Era of Personalized Marketing and What it Means to Your ECommerce Website Users are hyperconnected across multiple devices, from smartphones and laptops to wearables like FitBits and the Apple Watch, and even home systems like the Alexa-powered Echo. This digital disruption has led to a data revolution that has changed the buyer's journey as we knew it. Hyperconnectivity is churning out more data about individual buyers than ever before, and e-Commerce stores would do well to learn how to tap into it to maximize conversions. Enter Personalized Marketing. ...Read More »
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CIO Leadership Live with James Rinaldi, CIO, Director for Information Technology, NASA’s Jet Propulsion Laboratory | Ep 11 By IDG.TV In this episode, host Maryfran Johnson talks with James Rinaldi, CIO at NASA's Jet Propulsion Lab, about opening up data silos and driving data transformation; having a seat at the table to lead change; and using technology to explore the universe. ...Read More »

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