Content Insider #561 - Supported Streams By Miles Weston With appointment TV getting whiskers and streamers becoming more important, upfronts this year are going to be interesting. Upfronts? That's where advertisers place their bets on shows. This year there's a new set of tools focused on attribution and outcome...the ability to trace commercials to actual sales. Yes all your online activity enables this. Now advertisers can have proof that their 6-,15-,30- and 60-second commercials work...or not. Don't kid me you don't just watch Netflix and Amazon Prime stuff. Free wins over a few bucks every hour of the day, day of the week. And thanks to the marvels of OTT shows, networks and marketers will be able to check off when you go to McDonalds vs healthy food places. Free...Gotcha!!! ...Read More »
How to check your Mac’s free hard drive space By IDG.TV Wondering if your Mac has enough storage space for that massive download? Wonder no more. ...Read More »
Atari VCS hands-on By IDG.TV The new Atari VCS sure is pretty, but that's all we know about it. ...Read More »
Tonight on 69 News at 10 & 10:30 p.m. By Clip Syndicate A local business is honoring one of our hometown heros here in the Lehigh Valley. Then, on the Berks Edition, East Penn Manufacturing responds to a federal lawsuit alleging that it failed to pay workers for all of the money they were owed. ...Read More »
Effective Advertising By Clip Syndicate One thing all business owners want to know is how to increase traffic into their business. When you begin to research how to do that, you find all kinds of answers that can be quite confusing.  In my opinion there are a few tips that can help any business clear up the confusion and find success. Every advertising strategy should include multiple different media types.  I will call this sort of strategy  "cross- platform advertising". Cross-platform advertising consists of using television, digital, radio, print, etc.. simultaneously to reach a higher number of people versus concentrating on one medium. As technology advances it has made it easier to reach the exact people you want to target. Let me give an example; do you think that someone would keep your business top of mind if they only saw you once a week? What if they saw you at 7 p.m. during their favorite prime television show, got on Facebook to talk about their evening  and saw your digital ad, and then got up the next morning driving to work and heard your ad on the radio? Who would be top of mind? If you want your business to grow you must dominate your market and become the top of mind business you want to be. Lastly the make or break of any great advertising strategy is your call to action. You could be present in different types of mediums and have the wrong call to action and the strategy would fail. The best recommendation would be having your call to action consistent across the various platforms you are advertising with. Remember to speak directly to your audience as if you are inviting them right into your business for the best deal in town. ...Read More »
Maximus Camera Floodlight outdoor security camera review By IDG.TV The Maximus Camera Floodlight is a smart replacement for a traditional security light. ...Read More »
Maximus Camera Floodlight outdoor security camera review By IDG.TV The Maximus Camera Floodlight is a smart replacement for a traditional security light. ...Read More »
Netatmo Presence outdoor security camera review By IDG.TV Netatmo Presence outdoor security camera review ...Read More »
Apple’s education event, MicroLEDs, Other News: Macworld Podcast episode 597 By IDG.TV What can we expect at Apple’s event on Tuesday, March 27? What does Apple’s MicroLED technology mean for the Apple Watch, iPhone, and iPad? We also feature your comments and questions. ...Read More »
3 top tips for Microsoft Excel 2016 By IDG.TV Excel 2016 can be tough to use. But you don’t need to be a spreadsheet jockey to get the most out of Excel 2016. Just follow these three tips. ...Read More »

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