Editorial: Partnering with SVA to celebrate women in business By Clip Syndicate Women face many challenges in their business careers and once again this year WISC TV and Madison Magazine are partnering with SVA to celebrate women in business and encourage local connections and growth opportunities at the Women in Business Initiative breakfast. ...Read More »
6 Financial Tips for Tech Startups By Dan Radak Most tech startups initiate their life in the business world by having an outstanding idea and not a single clue about how to run a business. After all, tech startups are usually managed by IT guys and tech-savvy entrepreneurs and they are usually people who don't have enough experience in the business world as it is. The greatest obstacle here is, of course, the resource management. Knowing how to raise funds and manage their money afterward are complex tasks that not a lot of people are ready to undertake. In order to make this transition a bit easier for the IT-experts-turned-entrepreneurs, here are six financial tips for running your first tech startup. ...Read More »
Effective Advertising By Clip Syndicate One thing all business owners want to know is how to increase traffic into their business. When you begin to research how to do that, you find all kinds of answers that can be quite confusing. In my opinion there are a few tips that can help any business clear up the confusion and find success. Every advertising strategy should include multiple different media types. I will call this sort of strategy "cross- platform advertising". Cross-platform advertising consists of using television, digital, radio, print, etc.. simultaneously to reach a higher number of people versus concentrating on one medium. As technology advances it has made it easier to reach the exact people you want to target. Let me give an example; do you think that someone would keep your business top of mind if they only saw you once a week? What if they saw you at 7 p.m. during their favorite prime television show, got on Facebook to talk about their evening and saw your digital ad, and then got up the next morning driving to work and heard your ad on the radio? Who would be top of mind? If you want your business to grow you must dominate your market and become the top of mind business you want to be. Lastly the make or break of any great advertising strategy is your call to action. You could be present in different types of mediums and have the wrong call to action and the strategy would fail. The best recommendation would be having your call to action consistent across the various platforms you are advertising with. Remember to speak directly to your audience as if you are inviting them right into your business for the best deal in town. ...Read More »
Small business workshop By Clip Syndicate Utica Municipal Housing Authority hosts small business workshop ...Read More »
Critical Driver Shortage Affecting U.S. Trucking Industry If you're in the trucking industry, you know you have a problem. You don't have enough drivers, trucks cost a lot and training is even worse when you consider the accidents you could have prevented or when you have trucks against the fence and no driver to carry the freight. Well, what about the solution you might say? There is one, if we are willing to get into the modern era. The trucking industry doesn't have enough drivers and we will need to hire nearly 900,000 new operators over the next decade just to maintain the current workforce. Well, if I was trying to attract new drivers, I would look to the driver group under 21 years of age - I can attract them by using what they are used to using, simulation and virtual reality (VR). ...Read More »
Changing Jobs? 3 Things To Consider About Your 401k When Changing Jobs By Peter J. Strauss More people change jobs than ever before. The average American worker makes 12 employment moves before retirement, according to the Bureau of Labor Statistics. With all those transitions come important decisions, and high among them is what to do with their 401(k). ...Read More »
How Social Media can Ruin Your Business Modern businesses rely on social media to promote their business more than any other channel. There's a good reason for this. It's much less expensive than traditional media, and there is a more personal feel to it. It helps companies become a part of daily lives of their customers and clients. Social media can also be used to gather a lot of useful data about those who use it, which can greatly benefit the marketing efforts and make them more personalized and user-friendly. However, using social media for promotion also comes with some risks companies should be aware of. ...Read More »
Frankfort 5S South Business Park to reach full capacity with 2 more tenants By Clip Syndicate After years of sitting empty, the Frankfort 5S South Business Park is close to filling up. ...Read More »
Turning your office paperless - the benefits The digital revolution has witnessed advances in technology that we could only have imagined of - and this has led to many businesses around the world opting for paperless solutions to be both cost effective and environmentally friendly. With research estimating that companies are spending around $8 billion annually managing their paper use, the switch to a digital solution is no surprise. ...Read More »
Business Continuity You Can Bank On With 53 branches, multiple ATMs, and banking seven days a week at two locations, TBK Bank strives to do the right thing to make customers' lives better and easier. Now, the bank has done the right thing for its customers by doing the right thing for its business continuity program, moving in just six months from a legacy planning tool to a data-centric business continuity management program built on the Fusion Framework(r) System(tm). The power of the solution creates synergies that allow the business continuity program to continue to grow and mature, taking on high priorities that were previously out of scope such as vendor risk management. ...Read More »

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