Why SEO is the Now of Marketing Digital marketing continues to grow in importance as businesses look for ways to connect with relevant shoppers. Now that people at every stage of the customer lifecycle depend on search engines, SEO has naturally assumed a vital role. In other words, you need search engine users to see links to your business when they perform relevant searches. Intense competition, changing technology and evolving customer behavior all mean that yesterday's strategies may not work well for you today. The following trends will help you understand why SEO should form the backbone of your digital marketing strategy right now. ...Read More »
The Era of Personalized Marketing and What it Means to Your ECommerce Website Users are hyperconnected across multiple devices, from smartphones and laptops to wearables like FitBits and the Apple Watch, and even home systems like the Alexa-powered Echo. This digital disruption has led to a data revolution that has changed the buyer's journey as we knew it. Hyperconnectivity is churning out more data about individual buyers than ever before, and e-Commerce stores would do well to learn how to tap into it to maximize conversions. Enter Personalized Marketing. ...Read More »
Editorial: Partnering with SVA to celebrate women in business By Clip Syndicate Women face many challenges in their business careers and once again this year WISC TV and Madison Magazine are partnering with SVA to celebrate women in business and encourage local connections and growth opportunities at the Women in Business Initiative breakfast. ...Read More »
6 Financial Tips for Tech Startups By Dan Radak Most tech startups initiate their life in the business world by having an outstanding idea and not a single clue about how to run a business. After all, tech startups are usually managed by IT guys and tech-savvy entrepreneurs and they are usually people who don't have enough experience in the business world as it is. The greatest obstacle here is, of course, the resource management. Knowing how to raise funds and manage their money afterward are complex tasks that not a lot of people are ready to undertake. In order to make this transition a bit easier for the IT-experts-turned-entrepreneurs, here are six financial tips for running your first tech startup. ...Read More »
Effective Advertising By Clip Syndicate One thing all business owners want to know is how to increase traffic into their business. When you begin to research how to do that, you find all kinds of answers that can be quite confusing. In my opinion there are a few tips that can help any business clear up the confusion and find success. Every advertising strategy should include multiple different media types. I will call this sort of strategy "cross- platform advertising". Cross-platform advertising consists of using television, digital, radio, print, etc.. simultaneously to reach a higher number of people versus concentrating on one medium. As technology advances it has made it easier to reach the exact people you want to target. Let me give an example; do you think that someone would keep your business top of mind if they only saw you once a week? What if they saw you at 7 p.m. during their favorite prime television show, got on Facebook to talk about their evening and saw your digital ad, and then got up the next morning driving to work and heard your ad on the radio? Who would be top of mind? If you want your business to grow you must dominate your market and become the top of mind business you want to be. Lastly the make or break of any great advertising strategy is your call to action. You could be present in different types of mediums and have the wrong call to action and the strategy would fail. The best recommendation would be having your call to action consistent across the various platforms you are advertising with. Remember to speak directly to your audience as if you are inviting them right into your business for the best deal in town. ...Read More »
Small business workshop By Clip Syndicate Utica Municipal Housing Authority hosts small business workshop ...Read More »
Critical Driver Shortage Affecting U.S. Trucking Industry If you're in the trucking industry, you know you have a problem. You don't have enough drivers, trucks cost a lot and training is even worse when you consider the accidents you could have prevented or when you have trucks against the fence and no driver to carry the freight. Well, what about the solution you might say? There is one, if we are willing to get into the modern era. The trucking industry doesn't have enough drivers and we will need to hire nearly 900,000 new operators over the next decade just to maintain the current workforce. Well, if I was trying to attract new drivers, I would look to the driver group under 21 years of age - I can attract them by using what they are used to using, simulation and virtual reality (VR). ...Read More »
Changing Jobs? 3 Things To Consider About Your 401k When Changing Jobs By Peter J. Strauss More people change jobs than ever before. The average American worker makes 12 employment moves before retirement, according to the Bureau of Labor Statistics. With all those transitions come important decisions, and high among them is what to do with their 401(k). ...Read More »
How Social Media can Ruin Your Business Modern businesses rely on social media to promote their business more than any other channel. There's a good reason for this. It's much less expensive than traditional media, and there is a more personal feel to it. It helps companies become a part of daily lives of their customers and clients. Social media can also be used to gather a lot of useful data about those who use it, which can greatly benefit the marketing efforts and make them more personalized and user-friendly. However, using social media for promotion also comes with some risks companies should be aware of. ...Read More »
Frankfort 5S South Business Park to reach full capacity with 2 more tenants By Clip Syndicate After years of sitting empty, the Frankfort 5S South Business Park is close to filling up. ...Read More »

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