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Four Big Bad Sales Myths of 2018 By Justin Jones Our culture is permeated with tales of the Big Bad Wolf, leading to widespread hunting of these animals to the point of endangerment. The reality is that people have nothing to fear from wolves. My experience with a particularly friendly wolf, Micah, got me thinking about how, in sales, we sometimes constrain ourselves with limiting beliefs, or myths, and the New Year is the perfect time to debunk these falsities and rethink how you are going to approach sales in 2018. ...Read More »
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