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Research: Why Brick & Mortar Stores Can't Loose To E-Commerce

Why Brick & Mortar Stores Can't Loose To E-Commerce

Karthik Reddy

Though many would assume that the rapid rise of e-commerce in the last 2 decades would surely bring down the conventional brick and mortar stores, that simply hasn't proven the case. The in-person retail sector is at an all-time high with strong growth and bigger profits than ever. E-commerce, too, has grown exponentially, and what was once a niche idea enjoyed by a very small segment of the population is now used by almost everyone. Read More >>

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