Mediaplanet And goTenna Step Up When Cell Service Goes Down In “Winter Disaster & Home Safety” Campaign
January 03, 2018 --
NEW YORK (PRWEB) January 03, 2018
Ahead of record-breaking temperatures forecasted for this winter season, and in light of the recent, catastrophic hurricanes, Mediaplanet announces the launch of this past December's edition of “Winter Disaster & Home Safety." This campaign will educate readers about the specific dangers of the coldest months of the year and how they can protect their homes, businesses and families from the winter weather.
Severe winter weather caused 15 percent of all insured home, auto and business catastrophe losses in the United States in 2014, and this percentage has risen every year since. This not only affects the individual - it affects entire communities in the United States. Last year, total losses from snow and ice were more than $2.3 billion, which is more than double the average from the previous 20 years. If the trend continues, this year will be another one for the books. The wetter and colder months also are a perfect environment for your homes' silent killers, such as mold, carbon monoxide and heating fires.
Communications is the keystone of all fundamental facilities and systems, but today's infrastructure must evolve to meet 21st century needs. At goTenna, they're working on advancing universal access to connectivity by decentralizing it. goTenna builds next-generation wireless architectures to power bottom-up communications networks that get stronger as they grow. They focus on low-power, low-cost, modular mobile ad-hoc networking protocols and devices that are easy-to-use and developer-friendly. Their parallel networks are designed to both enable completely off-grid communication and augment traditional systems by extending the practical edge of connectivity.
The print component of “Winter Disaster & Home Safety" is distributed within today's edition of USA Today in New York, Boston, Chicago, Pittsburgh, Cleveland, Denver and San Francisco, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
This campaign was made possible with the support of the National Safety Council, the American Red Cross, Duracell, Mold Armor, the Property Brothers, GAF, National Chimney Safety Institute of America, Mike Holmes, HotLine, goTenna, Shriners Hospitals for Children, Renogy, Altaro Software, Paul Davis Restoration and the National Fire Protection Association.
goTenna was founded in the wake of Hurricane Sandy, after sibling co-founders Daniela and Jorge Perdomo experienced firsthand the devastating effect on communications infrastructure -- nearly a third of all power and cell towers were knocked out on the Eastern Seaboard, rendering communication almost impossible.
goTenna Mesh, the company's flagship product pairs to any smartphone to enable the first 100% off-grid, consumer-ready, mobile mesh network. goTenna is dedicated to next-generation wireless architectures, and its devices and protocols power bottom-up communications networks that get stronger as they grow. goTenna products focus on low-power, low-cost, modular mobile ad-hoc and are easy-to-use and developer-friendly. goTenna parallel networks are designed to both enable completely off-grid communication and augment traditional systems by extending the practical edge of connectivity.
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.
Read the full story at http://www.prweb.com/releases/2018/01/prweb15052090.htm.