\ Informatica MDM Workshop Global Roadshow Spotlights How to Successfully Maximize Return on Data
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Informatica MDM Workshop Global Roadshow Spotlights How to Successfully Maximize Return on Data

March 30, 2012 --

REDWOOD CITY, Calif., March 30, 2012 (GLOBE NEWSWIRE) -- News Facts:

What: Informatica Corporation (NASDAQ: INFA), the world's number one
independent leader in data integration software,
announced today that the company is hosting a multi-city hands-on
(Master Data Management) workshop roadshow around the globe.
Informatica's MDM experts will help attendees minimize MDM
implementation risk by explaining the differences between the two
MDM approaches*, so the attendees can determine the better approach
for them based on specific business requirements and can understand
MDM implementation best practices.

Senior IT leaders who are planning MDM projects will gain:

  • An understanding of the differences between two implementation
    approaches: pre-packaged MDM and business-model driven MDM and
    which approach works best for their business.

  • A quantitative realization of costs and benefits of using
    either approach based on their specific use case.

  • A set of MDM implementation best practices and the opportunity
    to build a business case during the workshop based on insights from
    past successes and current projects

Who: Informatica, a pioneer in data integration
technology, delivers a business model-driven MDM solution.
Providing access to trustworthy and authoritative business-critical
data from disparate systems across the enterprise, Informatica MDM
is used to create a complete customer view in CRM applications for
sales, marketing and customer service, to streamline end-to-end
business processes such as order-to-cash, and to accelerate
speed-to-value from acquisitions. Informatica MDM adapts to an
organization's data, to its project and to its business. Leading
firms in financial services, life sciences, manufacturing,
healthcare, retail, government, energy and many other industries
rely on Informatica MDM to meet their specific business
requirements now and in the future as their needs expand - without
the need for hand coding.

(*See the
Gartner Magic Quadrant for MDM of Customer Data
, written by
John Radcliffe and Bill O'Kane in December 2011, for more details
about these two approaches).

Why: Companies want their MDM implementation to
be successful. However, it can be fraught with risk if the right
approach isn't used. An implementation go live can slip from weeks
to years. Organizations may be forced to buy multiple MDM
applications if their business needs expand and their Total Cost of
Ownership (TCO) can easily spiral out of control. Hundreds of
companies from dozens of industries have successfully implemented
MDM to address their current business needs and then expand their
MDM initiatives over time by using the right approach.

When: The 2012 Hands-On MDM Workshop roadshow
is taking place in major cities around the globe beginning April

Where: There are the three Hands-On Workshops
taking place in April:

To find future workshops in a city near you visit: www.informatica.com/events.

Tweet this
: Global #MDM Workshops:
Learn Implementation Best Practices & Build Business Case to
Maximize Return on Data http://bit.ly/HqXibG #RoD

About Informatica

Informatica Corporation (NASDAQ: INFA) is the world's number one
independent provider of data integration software.
Organizations around the world rely on Informatica for maximizing
return on
to drive their top business imperatives. Worldwide, over
4,630 enterprises depend on Informatica to fully leverage their
information assets residing on-premise, in the Cloud and across social networks. For more
information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or
visit www.informatica.com.
Connect with Informatica at http://www.facebook.com/InformaticaCorporation,
and http://twitter.com/InformaticaCorp.


Note: Informatica and Informatica MDM are
trademarks or registered trademarks of Informatica Corporation in
the United States and in jurisdictions throughout the world. All
other company and product names may be trade names or trademarks of
their respective owners.

CONTACT: Deborah Wiltshire
Informatica Corporation
+1 650 385 5360
mobile/+1 650 862 8186

Shira Frantzich
Informatica Corporation
+1 650 385 5674

Informatica Corp.

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