\ Barbie: America's Most Iconic Blonde Is Fading Out Into History
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Barbie: America's Most Iconic Blonde Is Fading Out Into History

By DMO Affiliate

There¯¯¯s little in America that looks virtually the same as it did 55 years ago, but Barbie is an exception. Still, in popular imagination, Barbie is Barbie: The blonde teenager with unrealistic proportions and delicate feet made just-so for stepping out in high heels. Despite nearly constant outcry over her image, Barbie has sold. Parents have bought more than 1 billion Barbies over the years, and she¯¯¯s widely considered the most successful doll ever. But now, Barbie¯¯¯s controversial look may be in danger of killing her. Mattel, the maker of Barbie says sales dropped 13 percent worldwide last quarter from a year before -- and that¯¯¯s after a string of bad quarters in late 2012 and early 2013.
Barbie: America's Most Iconic Blonde Is Fading Out Into History




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