As a consumer of online content, Everyone deserves better
March 14, 2018 --
As a consumer of online content, you deserve better.
You're not getting the content you deserve
Did you know that due to some shortcomings in the current video streaming market, you're not getting the selection and quality of content that you should have? Did you know that many services you normally have to physically go to an office for could be provided to you directly over the internet, but simply haven't been put out there yet? Let's take a look at why this is the case!
There are many ways that a user can create content, promote it, and get it viewed by many users. All around the world people are hopping on YouTube, Facebook, Snapchat, and other apps to stream live. Although some people use these platforms with the intent to make money, most of the traffic ends up being for fun or simply among friends. In a world where technological innovations drive business, it's strange that we have the limited number of options available for quality live and on demand content and services. There are a couple main reasons why this type of content has been less available than you would expect in this day and age. One reason has to do with how content is monetized by the current solutions out there. Another with the expenses and limitations of creating your own platform to share content. Let's take a deeper look!
Existing solutions have poor monetization structures
There are a few reasons why the current monetization structure fails content creators. The first is in regards to how small the potential returns are for the work done in various markets. In general, current platforms don't have a user friendly way to directly purchase content, so instead they stick ads on your videos. Therefore, you aren't able to sell the product of your labor for what it's worth to each customer, you're only able to acquire what advertisers can pay for if your channels reach certain number of views. Check out this article about how Facebook monetizes based on a percent of ad revenue. Also, with a big greedy middleman, you don't really have that much freedom in the types of advertisers you attract or any part of the contract they abide by. This structure can work great for someone running an opinion or commentary based streaming channel, but is less conducive to those who are in professions that require a high amount of research and professional training and are tailored towards smaller audiences or even individuals. Think of a psychologist that wants to expand his practice and have sessions with individuals. You can't do that via YouTube and even if you could, you wouldn't be able to do so with a fair and mutually beneficial payment structure.
Another big inconvenience for the currently used solutions is the barrier for effective entry into the market. Sure, it's easy to start a channel and start uploading content for free. However, if you need to finance your endeavor as you build up an audience, the little bits of money as you grow can make or break the cost/benefit even at start of your activity. YouTube for example is well known for demonetization of channels that don't already have a substantial viewers base. Also, if your YouTube overlords deem that what you are posting doesn't sit right with them, they have the ability to demonetize you and have done so on many occasions. This could occur for something as simple as rational discussion on current events presenting many sometimes unpopular points of view. There were cases of demonetizing channels simply because of platform owners opinion on “political correctness”. Check out this article to see how YouTube demonetizes newcomers without a large user base.
Self-built solutions are difficult to get out there
One could achieve an appealing payment system if they were to produce a solution to provide content themselves. However, there are a couple reasons why that isn't practical. First, there is a large amount of time and effort that goes into producing something like this in the first place, which would discourage many people from even trying. Secondly, and more importantly, you need to get a certain market reach in order for it to be as profitable as you need and to be worth the time you spend to maintain it. The great thing about popular systems in place right now is the reach they give you. In most cases, building your own platform for distributing your work ends up being expensive, time consuming, and less effective at reaching your target market.
In order for video streaming quality content to make sense for a large number of providers, they need a place where they can simply have a page and choose a payment structure and load/stream their content. The combination of profitability, customization, market reach, and ease of use just doesn't exist through the platforms out there currently.
This is where On.Live comes in. On.Live creates an environment where content providers and their consumers can benefit from a uniform location for both parties to find a service they need, as well as from removal of expensive middlemen that cut into the profits they can make. Such system also prevents the inflation of the price of content that middlemen generate. Using blockchain technology, On.Live creates environment where producers can put their content in an easily searchable platform and compete with other parties like on the free market by the prices and quality of their offerings. All that with much higher profit margins than on other currently existing platforms.On.Live also provide several different ways of sharing content. You can publish anything you want your audience to see and get your payment even if only one person going to watch it. You can also arrange for a minute by minute payment whilst you live stream to another person. Think about lawyer providing legal advice, or a doctor conducting medical consultation.On.Live creates limitless space for professionals where they can earn on their expertise. By its design the platform provides solution to scalaability problems. Blockchain algorithms integrated within provide solid foundation, and allow for seamless operation of the platform even with massively rising traffic. But the best part of it all... the platform is already built! This isn't just a vision. This is a solution with an imminent release date already scheduled.
From an investment standpoint, having a solution already built for a $30.9 billion market that's projected to grow to a $123.2 billion in 2024 (On.Live whitepaper page 37) with a great team to back it up is incredibly appealing. From a potential content provider's perspective, this product addresses the biggest barriers of entry for those considering this avenue of profitable internet broadcast or consultation business. From the consumer perspective, this platform gives them one location to seek out whatever kind of advice they want instead of having to search around the whole internet. They can also be insured that they are working with the proper owner of the content as it gets submitted to the blockchain and cannot be falsified down the road. Product like On.Live have a very bright future as it is the only platform on internet which gives its users total control over how they want to conduct their business. I can't wait to watch On.Live unfold in the coming months!Media Contact
Company Name: On.Live
Contact Person: Chris Rybka
Country: United Kingdom