Culture Is a Four-Letter Word
When I started to write this column I originally titled it "Culture Is Not a Four Letter Word". It was intended to address the CEO's who think culture is a squishy, beer for lunch, feel good concept that doesn't deserve a place at the grown-ups table. I wanted to demonstrate how wrong-thinking that can be and make the case for the power of culture and why it should be at the top of every CEO's list. I was prepared to make a compelling case to convince CEO's that culture is every bit as important as strategic planning. I was ready to cite all kinds of studies and dazzling statistics that prove that positive cultures create positive financial performance. But now I know I don't have to thanks to a four-letter word: Uber.
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