CHICAGO, July 10, 2019 /PRNewswire/ — Courvoisier®, the most awarded cognac house*, and UNINTERRUPTED, the athlete empowerment brand founded by LeBron James and Maverick Carter, are proud to join forces on a first-of-its-kind, live athlete storytelling partnership called “UNINTERRUPTED Live: The Day Ones.” As part of the collaboration, Courvoisier and UNINTERRUPTED are empowering athletes to toast to their “day ones,” the individuals who have played an instrumental role in their journey to success through a live storytelling event and content series. “UNINTERRUPTED Live: The Day Ones” empowers athletes to own their narrative and express their point of view to offer viewers and fans a deeper, more authentic understanding of the athletes they admire. Alongside host Jemele Hill, storytellers Jason Collins, Al Harrington, Sue Bird and Taylor Rooks took the stage to share first-person memories and experiences in front of a live audience.
“We’re excited to partner with UNINTERRUPTED to launch this first-of-its-kind storytelling platform,” said Rashidi Hodari, Vice President of Marketing at Courvoisier. “Courvoisier was founded on the principle that we are a community, not a company. This collaboration is an incredible opportunity for us to encourage our fans to strive for their dreams while acknowledging those who helped them get there.”
“Athletes are natural storytellers and performers, and until now, our exposure to them as performers has been somewhat limited to what we see on the field or the court,” said Maverick Carter, CEO of UNINTERRUPTED. “Together with Courvoisier, we’re empowering these incredibly talented performers to be More Than An Athlete and own their stories in a wholly unique way, giving the audience a window into the lives and talents of some of the biggest athletes in the world.”
The partnership puts athletes center stage for a first-person performance that combines diverse storytelling techniques like theater, music, animation and video to create a one-of-a-kind experience for the athlete and fan that incorporates stories of mentorship, perseverance and shared success. These stories will live as an online content series that will be distributed across UNINTERRUPTED and Courvoisier social platforms including Instagram, Twitter and Facebook starting in August.
“UNINTERRUPTED Live: The Day Ones” with Courvoisier is the first event for UNINTERRUPTED Live, a new event franchise that takes UNINTERRUPTED’s mission to empower athletes to be More Than An Athlete beyond content to live events and experiences. The partnership with UNINTERRUPTED supports Courvoisier’s “Honor Your Code” platform, which celebrates the influences, life lessons, convictions and ideas that guide life’s choices and inspires others to share their success with those who matter most.
The House of Courvoisier was founded by Louis Gallois and Emmanuel Courvoisier based on their belief in the power of the collective. It is this conviction that inspired Courvoisier to nurture close relationships with respected artisans and winegrowers to produce its high quality, award-winning Cognac since 1828. Courvoisier Cognac has several expressions, which appeal to a variety of Cognac preferences and lifestyles, including VS, VSOP, Sherry Cask Finish, XO, Initiale Extra, and the ultimate expression of the House, L’Essence de Courvoisier.
* Based on top 25 US and UK spirits awards competitions from 2013 – 2018.
About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
UNINTERRUPTED is an athlete empowerment brand founded by LeBron James and Maverick Carter. The company is built upon the radical idea that all athletes should have a platform to express themselves without intermediaries. From this premise, a mission was born: to empower athletes from all walks of life to communicate in an unimpeded way and to be More Than an Athlete. UNINTERRUPTED is upending the world of sports media by working with athletes to tell unique, human stories from their point of view. Through content, merchandise, events, partnerships and educational opportunities, UNINTERRUPTED is changing the way athletes engage with the public and empowering them to be known and valued for more than the sport they play.
Courvoisier® Cognac, 40% alc./vol. Courvoisier Import Company, Chicago, IL USA,
Courvoisier is a trademark of Courvoisier S.A.S. ©2019 Courvoisier S.A.S.
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