YETI Announces Appointment of Mary Lou Kelley to Board of Directors

AUSTIN, Texas–(BUSINESS WIRE)–YETI Holdings, Inc. (“YETI” or the “Company”) (NYSE: YETI) today
announced that its Board of Directors has appointed Mary Lou Kelley, a
highly experienced leader in retail and eCommerce, as an independent
director, effective immediately. Following this announcement, the board
will consist of eight members with significant experience across the
eCommerce, retail, marketing, financial and consumer products sectors.

Ms. Kelley most recently served as the President of E-Commerce at Best
Buy Co., Inc. from 2014 until 2017. Prior to Best Buy, Ms. Kelley held
senior leadership roles in marketing and eCommerce with various
companies, including Chico’s FAS, L.L. Bean, and Earlier in
her career, Ms. Kelley served as a management consultant with McKinsey
and Company. Ms. Kelley has been an Independent Director at Vera
Bradley, Inc. since 2015 and an independent director at Finning
International Inc. since 2018. She also serves as an advisor to the
senior leadership team of Falabella Retail, the largest department store
retailer in South America. Ms. Kelley received a Bachelor of Arts degree
in economics from Boston College and an MBA from the Darden Graduate
School of Business Administration at the University of Virginia.

David Schnadig, Chairman of the Board of Directors, stated, “We are
delighted that Mary Lou is joining YETI as our newest board member. She
has an impressive track record leading businesses, including significant
eCommerce experience during her tenure at Best Buy, as President of its
nearly $5 billion eCommerce division and at Chico’s, where she led the
eCommerce businesses for its three brands. We look forward to leveraging
her acumen as we continue to drive YETI’s growth through our varied
direct-to-consumer initiatives.”

Matt Reintjes, President and Chief Executive Officer, commented, “We are
extremely pleased to welcome Mary Lou to the YETI Board of Directors.
Her experience as an executive with omni-channel businesses and a focus
on direct-to-consumer is a great complement to our existing board. The
combination of her professional experience coupled with her board and
advisory roles makes Mary Lou a great addition to YETI. We look forward
to benefiting from her expertise across a number of areas including
digital transformation, omni-channel strategies, and customer experience
as we continue to expand brand awareness, enhance brand engagement and
grow our direct-to-consumer segment.”

About YETI Holdings, Inc.

YETI is a growing designer, marketer, retailer, and distributor of a
variety of innovative, branded, premium products to a wide-ranging
customer base. Our brand promise is to ensure each YETI product delivers
exceptional performance and durability in any environment, whether in
the remote wilderness, at the beach, or anywhere else life takes you. We
bring our products to market through a diverse and powerful omni-channel
strategy, comprised of our select group of national and independent
retail partners and our DTC channel. By consistently delivering
high-performing products, we have built a following of engaged brand
loyalists throughout the United States, Canada, Australia, and
elsewhere, ranging from serious outdoor enthusiasts to individuals who
simply value products of uncompromising quality and design. Our
relationship with customers continues to thrive and deepen as a result
of our innovative new product introductions, expansion and enhancement
of existing product families, and multifaceted branding activities.


Investor Relations:
Tom Shaw, 512-271-6332

Pulman, 203-682-8224

Fraser, 646-277-1231

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