Wipro Positioned as a Leading Player in ‘Zinnov Zones for Digital Services in Retail – 2018’

EAST BRUNSWICK, N.J. & BANGALORE, India–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/HariShetty?src=hash” target=”_blank”gt;#HariShettylt;/agt;–Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading global
information technology, consulting and business process services
company, today announced that it has been positioned as a ‘Leading
Player’ in ‘Zinnov
Zones for Digital Services in Retail – 2018’

analysis of the global technology and digital services providers in the
Retail space, was based on the companies’ digital prowess and
scalability across six key categories- Marketing & Sales, Store
Operations, Supply Chain Management, Merchandising, In-store Experience,
and Online Commerce. The evaluation was done based on key parameters
such as client feedback, solution offerings, innovation ecosystem,
talent, business scale, innovative business models, and future outlook.

Wipro has been recognized in the leadership zone of all six categories
that were evaluated. Zinnov also recognized Wipro’s strong industry
positioning in digital-oriented and fast-growing business areas such as
Marketing and Sales, In-store Experience, and Online Commerce, while
reaffirming the company’s long-standing leadership position in
technologies related to Supply Chain, Merchandising, and Store

Speaking about Wipro’s leadership position in the Zinnov Zones study, Praveen
Bhadada, Partner & Practice Head, Digital Transformation, Zinnov,

said, “Wipro’s retail footprint is powered by the coming together of
deep domain expertise, strong digital capabilities, and speed of
execution that are critical requirements in the fast-changing retail
marketplace. Significant investments in next-generation technology areas
such as cyber security, blockchain, and IoT have enabled Wipro to cement
its position as a strategic partner of choice for top retailers
worldwide. Wipro continues to differentiate its offerings with an
extensive IP portfolio, outcome-driven engagement models, and its
ability to leverage global centers of excellence, resulting in
meaningful deal wins in digital retail.”

Hari Shetty, Senior Vice President, Retail Vertical – Consumer
Business Unit, Wipro Limited,
 said, “We are excited about achieving
a leadership position in the ‘Zinnov Zones for Digital Services in
Retail – 2018’ study. This recognition is a testimony to Wipro’s
enduring commitment to helping retailers become truly digital in all
aspects, ranging from customer experience to operations. Our
comprehensive range of offerings, which includes everything from
foundation-level technologies to advanced digital technologies such as
Artificial Intelligence, Cloud, Blockchain, and IoT, has helped us
create a compelling omni-channel experience for our clients.”

Srini Pallia, President, Consumer Business Unit, Wipro Limited,
said, “In the last couple of years, Wipro has been building
customer-centric digital capabilities through strategic investments such
as Syfte, Appirio, Cooper, Designit, and partnerships in the startup
ecosystem through Wipro Ventures. These investments have enabled Wipro
to become a leading digital service provider across industry segments.
More importantly, we have been able to leverage our work with new age
companies and bring those innovations to traditional retailers. This
cross-industry learning has helped us unlock vast business opportunities
and deliver exceptional value for our clients. This recognition from
Zinnov is a testimony to Wipro’s commitment, investments, and client

About Wipro Limited
Wipro Limited (NYSE: WIT, BSE: 507685,
NSE: WIPRO) is a leading global information technology, consulting and
business process services company. We harness the power of cognitive
computing, hyper-automation, robotics, cloud, analytics and emerging
technologies to help our clients adapt to the digital world and make
them successful. A company recognized globally for its comprehensive
portfolio of services, strong commitment to sustainability and good
corporate citizenship, we have over 175,000 dedicated employees serving
clients across six continents. Together, we discover ideas and connect
the dots to build a better and a bold new future.

Forward-looking and Cautionary Statements
Certain statements
in this release concerning our future growth prospects are
forward-looking statements, which involve a number of risks, and
uncertainties that could cause actual results to differ materially from
those in such forward-looking statements. The risks and uncertainties
relating to these statements include, but are not limited to, risks and
uncertainties regarding fluctuations in our earnings, revenue and
profits, our ability to generate and manage growth, intense competition
in IT services, our ability to maintain our cost advantage, wage
increases in India, our ability to attract and retain highly skilled
professionals, time and cost overruns on fixed-price, fixed-time frame
contracts, client concentration, restrictions on immigration, our
ability to manage our international operations, reduced demand for
technology in our key focus areas, disruptions in telecommunication
networks, our ability to successfully complete and integrate potential
acquisitions, liability for damages on our service contracts, the
success of the companies in which we make strategic investments,
withdrawal of fiscal governmental incentives, political instability,
war, legal restrictions on raising capital or acquiring companies
outside India, unauthorized use of our intellectual property, and
general economic conditions affecting our business and industry.
Additional risks that could affect our future operating results are more
fully described in our filings with the United States Securities and
Exchange Commission. These filings are available at www.sec.gov.
We may, from time to time, make additional written and oral
forward-looking statements, including statements contained in the
company’s filings with the Securities and Exchange Commission and our
reports to shareholders. We do not undertake to update any
forward-looking statement that may be made from time to time by us or on
our behalf.


Prathibha Das
Wipro Limited
Director – Marketing & Strategic Initiatives, Zinnov

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