Veritone® Announces Agreement to Deliver One-Two Combo for Golden Boy Promotions With Core™ and Digital Media Hub™

Solutions Increase Operational Efficiency in Digital Asset Delivery

COSTA MESA, Calif.–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/AssetDelivery?src=hash” target=”_blank”gt;#AssetDeliverylt;/agt;–Veritone, Inc. (Nasdaq: VERI), the creator of the world’s first
operating system for artificial intelligence, aiWARE™, today announced
an agreement with Golden Boy Promotions, one of boxing’s most active and
respected promoters, to use Veritone’s Core and Digital Media Hub as its
digital asset management solution and white-label portal to store,
access, and manage its more than 14 terabytes of video content and
streamline asset delivery to its broadcast and press partners.

Based in Los Angeles, Golden Boy Promotions was founded in 2002 by world
boxing champion Oscar De La Hoya. Previously, the company’s archived
assets were stored on various hard drives, organized on its internal
systems, and distributed via Dropbox and File Transfer Protocol (FTP)
accounts. Over the past six years, the volume of Golden Boy’s fight
content and live studio shows such as “Between the Ropes” and “Mano a
Mano” has outpaced its internal capabilities, and the company needed a
content delivery system that would allow it to increase efficiency and
store content in a more organized manner.

“We required a solution that would not only save us time and money in
delivering content to our partners but would increase efficiency by
allowing our editors and media team to access materials more quickly,”
said Jackie Grant, manager of international television at Golden Boy
Promotions. “We’ve enjoyed a long relationship with Wazee Digital, now a
Veritone company, and their professionalism and expertise in the field
made them an easy choice for digital asset management. We’re still in
the process of uploading the bulk of our assets to Core and Digital
Media Hub, but the solution is already paying off.”

Core is an enterprise software-as-a-service (SaaS) digital asset
management platform built specifically for the cloud, which Veritone
added to its offerings through its acquisition of Wazee Digital, Inc. in
August 2018. Core manages the complex tasks of content acquisition,
effective workflow, universal access, and metadata enrichment and
management, as well as automated delivery to any authorized user. The
platform provides powerful metadata management and streamlined workflows
to give content owners maximum operational efficiencies and control.
With Core, Golden Boy editing teams can search for specific fight
footage in a more organized manner and easily review its archive.

Digital Media Hub provides a central location for valuable content and
makes it available for immediate global access. Through the portal’s
elegant user interface, customers can acquire, enhance, and distribute
media gleaned from production, postproduction, marketing, and even
live-event environments. Digital Media Hub allows Golden Boy to share
material with its partners for re-air as well as developing shoulder
programming and promotional pieces. In addition, the company can
restrict permissions for certain partners and track footage downloads.
The portal also provides Golden Boy with the flexibility to change the
layout specific to each fight event and sort content in folders specific
to fight activities, making it clear to its partners what they are
viewing.

“Golden Boy Promotions is one of boxing’s most active and respected
promoters, presenting bouts in packed venues around the world,” said
Mike Arthur, senior vice president of sports and licensing at Veritone.
“In its 15-year existence, the company has promoted some of the biggest
and highest-grossing fights in the history of the sport. It is an honor
to partner with such an important figure in the world of boxing
promotion and to help manage and monetize its trove of valuable content.”

More information about Veritone can be found at veritone.com,
or by visiting them at NAB booth SU4324.

About Golden Boy Promotions:

Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar
De La Hoya, the first Hispanic to own a national boxing promotional
company. Golden Boy Promotions is one of boxing’s most active and
respected promoters, presenting shows in packed venues around the United
States on networks such as HBO, ESPN, ESPN Deportes, EstrellaTV and the
newly announced partnership with DAZN.

About Veritone

Veritone (Nasdaq: VERI) is a leading provider of artificial intelligence
(AI) technology and solutions. The company’s proprietary operating
system, aiWARE™, orchestrates an expanding ecosystem of machine learning
models to transform audio, video, and other data sources into actionable
intelligence. aiWARE can be deployed in a number of environments and
configurations to meet customers’ needs. Its open architecture enables
customers in the media and entertainment, legal and compliance, and
government sectors to easily deploy applications that leverage the power
of AI to dramatically improve operational efficiency and effectiveness.
Veritone is headquartered in Costa Mesa, California with over 300
employees, and has offices in Denver, London, New York, San Diego, and
Seattle. To learn more, visit Veritone.com.

Visit Veritone at the 2019 NAB Show, Booth SU4324

Product or service names mentioned herein are the trademarks of their
respective owners.

Link to Word Doc: www.wallstcom.com/Veritone/190227Veritone.docx

Photo Link: www.wallstcom.com/Veritone/Veritone_Golden-Boy-Digital-Media-Hub.png
Photo
Caption:
Screen shot of Golden Boy’s Digital Media Hub

Follow Veritone:
https://www.facebook.com/veritoneinc
https://www.instagram.com/veritoneinc/
https://www.linkedin.com/company/veritone-inc-/
https://twitter.com/veritoneinc
https://www.youtube.com/channel/UC8PfWDmpgY25mpz0rpRiFMw

Contacts

Veritone Public Relations Contact:
Sunny Branson
Wall
Street Communications
Tel: +1 801 582-0581
Email: sunny@wallstcom.com
Web:
www.wallstcom.com

Golden Boy Promotions Contact:
Ramiro Gonzalez
Email: ramiro@goldenboypromotions.com

Veritone Contact:
Mike Morper
VP, Product Marketing
Tel:
+1 888 507 1737 option 3
Email: mmorper@veritone.com
Web:
www.veritone.com

Golden Boy Promotions Contact:
Gabriel Rivas
Email: gabriel@goldenboypromotions.com

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