Donde Raises $6.5 Million Series A to Expand its Visual Discovery Technology and Help E-Commerce Sites Improve Search, Merchandising, and Personalization

Donde uses AI, computer vision, and natural language processing to
help retailers like Forever 21 better personalize product discovery and
recommendations to its customers

which transforms the online shopping experience to help E-commerce sites
mimic the way their customers think about products, today announced it
has raised $6.5 million in Series A funding led by Matrix
, with participation from previous investors including
senior leaders from AliExpress, Google, Waze and Mobileye. The funding
will be used to scale the business and develop partnerships with major
retailers in the US. Donde has now raised a total of $10M in funding to
date and was previously backed by UpWest,
Afterdox and Golden Seeds.

For many consumers, online shopping can be a frustrating experience
because finding the right search terms to find exactly what they are
looking for is largely guesswork. Product discovery is also highly
influenced by what merchandisers manually prioritize on the site,
leaving whole swaths of inventory hard to find. But Donde transforms
that customer interaction by eliminating keyword search in favor of
visual search navigation. Donde lets retailers turn product images into
robust structured data, allowing for automated recommendations based on
specific product attributes and the customer’s style DNA. As a result,
retailers provide precise feature combinations (like a specific color
and cut) to yield better search results that match customer intent.

“Visual discovery is changing the way consumers find products and
interact with retailers,” said Liat Zakay, founder and CEO of Donde.
“Shopping is inherently a visual experience. E-commerce continues to be
the dominant channel for retail and so it’s crucial that merchants think
like their customers, specifically by enabling visual search navigation
that is highly personalized and relevant to their tastes.”

This latest funding comes on the heels of Donde announcing its
partnership with Forever 21, which allows shoppers to search for items
by simply clicking on product attributes they were searching for, like
the length and fit of a skirt to the neckline and color of a shirt. The
integration was originally only available on the Forever 21 mobile app,
but just one month after launch, Forever 21 saw an increase in
conversions and 20 percent increase in average purchase value, leading
to a full expansion to web as well. Today, Donde is working on pilot
programs with several other major retailers in the US and Europe.

“The traction and market validation that the Donde team has been able to
secure to date has been remarkable,” said Hardi Meybaum, Matrix
Partners. “The combination of sophisticated AI, computer vision and the
overwhelmingly positive feedback they are getting from customers made us
eager to invest, and we’re excited about what is next.”

About Donde

Founded in 2014, Donde launched its software-as-a-service platform for
retailers in January 2018. The company’s award-winning technology uses
AI, computer vision and natural language processing to provide intuitive
online search capability based on products’ visual features rather than
keywords. By integrating Donde’s technology into their e-commerce
operations, retailers are able to automate merchandising and product
recommendations, react faster to trends, reduce operational overhead,
shorten purchase times, and transform the online shopping experience for
customers. To learn more, visit


Donde Search
Liat Zakay
(650) 687 7747

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