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Feature: Simplifying the B2B eCommerce Experience

Simplifying the B2B eCommerce Experience

Dave Batt, CEO, FPX

From shopping malls to manufacturers, the lesson is the same: ecommerce has changed the way businesses connect with customers. Not surprisingly, today's business-to-business (B2B) customers are now driven by business-to-consumer (B2C) online shopping experiences. They conduct research on their own, desire the convenience of self-service, and want better experiences working with sellers. Simply put, there's no longer a distinction between B2B and B2C - customers, regardless of what they're buying, expect a good experience. Read More >>

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